Skeptics Corner

TypeCoach FAQ

TypeCoach for Skeptics

Rob Toomey, Co-Founder of TypeCoach, responds to some of the more common questions and concerns he hears from potential clients at the beginning of their partnership with TypeCoach. Have a concern not answered here? Email us at

Here at TypeCoach, we are most commonly confused with the Myers Briggs Type Indicator® also known as the MBTI®. And, while it is true that we use some of the same terminology, there are a host of concerns our clients have with the MBTI® that simply do not apply to TypeCoach.
Two of the biggest differentiators are:
(1) We are not an assessment; TypeCoach is an interactive learning experience designed to be used prior to a coaching or group training session.
(2) Temperament is a key part of what we do, which is based on the work of Kiersey and builds on the language developed by Carl Jung.
Las herramientas de TypeCoach no están diseñadas ni autorizadas para ser usadas en el contexto previo a la contratación. We are purely for existing teams to use in order to improve interpersonal communication. Graduates report a greater appreciation for and tolerance of the different personalities in their professional and personal lives.
There is a lot of deserved criticism in the market for the MBTI® itself having to do with:
    1. Years of mis-use which unfortunately has led to a widespread dismissal among certain communities as to the utility of the methodology.
    2. The emphasis on validity, reliability and other psychometric elements that the MBTI® has not done a great job defending. 
    3. The permitted use of the instrument in pre-hire screening (despite corporate claims to the contrary).
Some people are quick to throw the baby out with the bathwater and view the underlying framework Jung articulated as problematic due to the failings inherent in the MBTI®. We have found the model to be an excellent articulation of what we see in human behavior globally. It is not the only framework we use in our approach – we also incorporate Dr. David Kiersey’s work involving the 4 Temperaments which correlate and connect with the Jung/Myers model and act as a central element in our training and online tools. There is some early evidence of biological wiring differences in this model, with brain scans showing neurochemical differences in the brain between Introverts and Extraverts as one example. This is an emerging space and we hope to see further evidence in the future. A leader in this space is Dr. Dario Nardi with UCLA who has correlated brain activity research with the Jungian model.
However, there are three things to clarify:
  1. At this point, neuroimaging technology is not quite there for us to lay claim to biological basis for all aspects of personality in the Jung/Myers/Kiersey model.
  2. We at TypeCoach do not make such claims and, as described further below, our programs are not psychometric in nature and are not trying to do the same things as traditional assessment programs.
  3. Our online tools and training describe very basic differences in people that are observable and actionable. Our clients do not object to the content we introduce because it is consistent with their own experiences and explains at a very simple level the common communication challenges they face while giving practical advice that produces real results.
Cuando se presenta adecuadamente, los participantes de nuestros programas entienden que solamente estamos describiendo ciertos aspectos de su personalidad, particularmente aquellos relacionados con sus estilos de comunicación. Específicamente, el "tipo" no describe las limitaciones de la propia habilidad de usar una función no preferida; sólo explica que la actividad en la que se usa una función no preferida está menos energizada y es menos natural que la preferida. No existe ningún límite en la capacidad de alguien basándose en la comprensión de sus preferencias. Este es un tema clave desarrollado en nuestros programas y es consistente con nuestros datos que muestran una gran diversidad de personalidades en el liderazgo de las empresas de nuestros clientes.
Por todo esto, no permitimos que nuestras herramientas se usen como una forma de filtro en la contratación o selección, ya que no es el uso apropiado de este marco. Insistimos con los participantes de nuestros talleres que estos elementos de personalidad no determinan el desempeño o la capacidad para realizar cualquier trabajo o actividad bien o mal. Para nosotros, la utilidad del marco Jung/Myers/Kiersey tiene que ver con la forma de comunicarse efectivamente con los demás. 
It is worth noting that our most active client (a Fortune 50 global consumer goods company) uses TypeCoach under the Diversity Equity and Inclusion banner, viewing “cognitive diversity”  as a foundational element in their broader diversity and inclusion efforts. More than 20,000 people from their organization have been through our tools and training.
Ninety percent (90%) of individuals who complete the TypeCoach Verifier do not change their best fit type after they attend a training on this model of type and have a 1:1 conversation with a certified practitioner. This statistic is based on 2,500 individuals from a wide range of organizations, genders, ages, and ethnicities who completed the Verifier, and then experienced a 5-hour training session as well as a conversation with a certified practitioner to verify their best fit type. They were given encouraged to read the second most likely type description at a minimum.
Cuando la gente está bajo mucho estrés, generalmente no se sienten o actúan como ellos mismos.ess, they frequently don’t feel or act like themselves. Esto se debe a que a menudo vuelven a usar partes de su Tipo de Personalidad que no remitea sus fortalezas naturales. Por ejemplo, un Sensitivo que generalmente es realista, puede revertir a su lado intuitivo, que está menos desarrollado y solamente ver posibilidades negativas. O un Pensativo, que generalmente está en control de la lógicase vuelve altamente emocionalporque está utilizando su lado emocional poco desarrollado.
La gente cambiamucho durante su vida, pero nosotros creemos que su tipo de personalidad no cambia. Más bien, en la medida que crecemosempezamos a "aceptar" nuestras características no preferidas, desarrollando así un equilibrio mejor. Expresado de otra forma, la conducta cambia en la medida que la gente madura, pero laspreferencias subyacentes, no.
TypeCoach es un sistema de comunicación adaptable que te ayuda a hacer pequeños ajustes para transmitir tu mensaje a diferentes tipos de personas de manera más efectiva. TypeCoach mejora:
Ventas • Comunicación • Influencia •
Desarrollo de Liderazgo • Confianza •
Efectividad del Equipo • Colaboración •
Manejo de los Cambios • Motivación •
Compromiso • Diversidad Cognitiva • Etc.
Comparison Docs
TypeCoach is an adapative communication tool...
...y esto nos distingue de las evaluaciones del Tipo de Personalidad que hay en el mercado. ¿Quieres saber más? Presiona sobre cualquiera de las ligas a los documentos de comparación.
¿Una evaluación de personalidad versus una herramienta de comunicación adaptativa? TypeCoach y el MBTI® Type Indicator son muy diferentes, pero fuimos construídos a partir del mismo marco jungiano, Conoce más aquí.
Like the MBTI®, Insights® Discovery
helps individuals learn about their innate preferences. TypeCoach relies on the same Jung/Myers model of personality type. As a result, participants who have previously experienced the Insights® Discovery program generally have an easy time connecting the two models and using our tools. Learn more aquí.

Both models are well-researched and widely-used among large organizations. The main distinction is the focus. The DiSC® model emphasizes an awareness of our outward work behavior, which may or may not line up with our underlying natural personality type. By contrast, the model of personality type used in the TypeCoach programs focuses on the four aspects of our personality type that are in-born. Learn more aquí.

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