Success Story #2
Improve Collaboration
Strategic Priority: Improve Collaboration
“Breaking Silos and Shifting to an Enterprise Mindset”
Background
A number of our clients have faced this specific challenge, where their sales, marketing, finance, and other functions effectively operate as separate organisms within the broader company structure. The leadership team runs an analysis that determines the hidden costs of this competition and decides to push for a cultural shift that would lead to a better integration and improve collaboration among these different functions, with the final goal of reaching a point where each function operates seamlessly with one another.
The Case for TypeCoach
In order to build bridges between different functions that have historically been competitive and/or adversarial, it is important to introduce a common, neutral language. By decoding certain behaviors and approaches, participants see the value in diverse thinking and, more importantly, are provided with techniques that will make their interactions across functions succeed and effectively improve collaboration.
Deployment
One pharma client (1,600 staff) buys an annual site license to The TypeCoach platforms for the whole company and runs regular open registration training programs for all function areas. Other clients have done a broad-scale deployment involving mixed group sessions where people from sales, marketing, finance, etc. attend together and have healthy discussion about improving their interactions.
Reflection: Improved Collaboration
Shifting organizational cultures in this way is especially challenging because the behaviors tend to be deeply engrained and reinforced over a period of time. In many cases, much of the client’s historical success stems from the slightly competitive dynamic that exists between these function areas. However, at scale, it is not sustainable.
The common, neutral language of personality type allows identification of patterns, and simple communication techniques allow different perspectives to be encouraged and heard more easily.
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