打破孤立无援的局面/转向企业心态

Breaking Silos Image

背景介绍: A number of our clients have faced this specific challenge, where there sales, marketing, finance, and other functions effectively operate as separate organisms within the broader company structure. The leadership team runs an analysis that determines the hidden costs of this competition and decides to push for a cultural shift that would lead to a better integration among these different functions, with the final goal of reaching a point where each function area operates seamlessly with one another.

TypeCoach的案例:为了在历史上具有竞争性和/或对抗性的不同职能部门之间建立桥梁,引入一种共同的、中立的语言是很重要的。通过对某些行为和方法的解码,参与者看到了多元化思维的价值,更重要的是,他们获得了能使他们跨职能的互动取得成功的技巧。

部署: One pharma client (1,600 staff) buys a site-license to our tools for the whole company, and runs regular open registration courses for all function areas. Other clients have done a broad-scale deployment involving mixed group sessions where people from sales, marketing, finance, etc. attend together and have healthy discussion about improving their interactions.

反思: Shifting organizational cultures in this way is especially challenging because the behaviors tend to be deeply engrained and reinforced over a period of time. In many cases, much of the client’s historical success stems from the slightly competitive dynamic that exists between these function areas. However, at scale, it is not sustainable.

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