Amazon - Team Program Door

TypeCoach for
Amazon Teams

Unlock Your Team's Full Potential

Level-up Your Amazon Team with TypeCoach

Leverage the power of personality type on your team with the TypeCoach Team Program. In this customized live, facilitated workshop, you’ll discuss the distribution of personality types on your team, and the typical challenging dynamics teams experience. 

25,000+ Teams are Thriving with TypeCoach

The many benefits of the TypeCoach Team Program include:

Trusted by hundreds of the world's top organizations

TypeCoach Client Logos for personality type training

Want to learn more?

Schedule an exploratory call with a TypeCoach Master Facilitator.

How the TypeCoach Team Program Works

Overview of the TypeCoach Team Program

Personality Type Training

The TypeCoach Team Programs are designed to address many of the most common barriers to effective collaboration and communication that people of different personalities experience when working together. Through interactive, fun, and engaging exercises and discussions, your team will learn the fundamental personality dimensions that drive how we each gain and lose energy, how we process information, our decision-making priorities, and our preference for structure. You’ll learn how to adapt your approach to bring out the best in others and yourself – while avoiding the key communication challenges that working with diverse personalities can create.

TypeCoach Team Report

This report is customized for each team member based on their personality type and the “Team Type” and provides:

TypeCoach Team Program Key Outcomes

The more you appreciate others’ personality types and understand their work style, the more you “get” their priorities, motivation, perspective, and what lights them up, which in turn builds:



By creating increased
psychological safety.



By leveraging one
another's strengths.



By heightening the
diversity of ideas shared.

Post Workshop Resources

Premium TTT Image

The Type-to-Type Tool

Type-to-Type allows teams to access communication advice based on the personality combination of any two people on the team. Click on any team member and the system takes the guesswork out of the best way to approach your colleague with top ten tips for YOUR type working with THEIR type. This resource is provided on an ongoing basis and new team members can be added as they join.

Coaching Videos Image

The Coaching Videos

This set 5 coaching videos are customized to YOUR personality type and deliver powerful “best practices” for maximizing your strengths and becoming more balanced in your type. They are based on our work with thousands of leaders who share YOUR type and they are a game changer for those looking to accelerate their growth as a leader.

"The TypeCoach team delivered multiple incredible workshop sessions to help our Canada Ad Sales team foster increased self-awareness as well as furthering our Diversity, Equity and Inclusion efforts... The team was able to understand their own type; appreciate the benefits of working in a team of diverse types; and read personality cues to identify and work most effectively based on recognizing the types of their teammates, cross-functional partners and customers. TypeCoach proved to be an incredible program for our team to foster Amazon LPs: Earns Trust, Customer Obsession, and Strive to be Earth’s Best Employer."

Chantal - Amazon Quote

Chantal Rossi Badia
Head of CPG, Hospitality & Entertainment Ad Sales
Toronto, Canada

What's Next? TypeCoach Master Classes

Live Adaptive Sales Training Program

TypeCoach has partnered with Amazon to offer a variety of additional programs that can be implemented as ongoing learning and team-building opportunities. These programs are designed to dive deeply into the way personality type impacts each of these categories. Participants leave with powerful and specific tips and strategies that will benefit their own development and apply directly to their interactions with colleagues, clients and even people in their personal lives.

Basic Offer

  • Ongoing access to the full suite of TypeCoach Tools

  • Downloadable Desk Reference Materials

  • One 2-hour private, live facilitated webinar on your date of choice

Standard Rate: US$6,500 for up to 20 people
Discounted Amazon Rate: US$4,200 for up to 20 people
$70 per additional person over 20.

Full Offer

  • Ongoing access to the full suite of TypeCoach Tools

  • Downloadable Desk Reference Materials

  • TWO 2-hour private, live facilitated webinars on your date of choice

    The second webinar covers the best content in the TypeCoach portfolio where video interviews of real people are used to bring the aspects of personality type to life. This session is focused on the core drivers at the heart of each personality type and explains most of the frustrations (and opportunities) within a team.

Standard Rate: US$9,000 for up to 40 people
Discounted Amazon Rate: US$7,000 for up to 40 people
$70 per additional person over 40.

Optional Add-Ons:

  • 20-Day Text Message Challenge

    Only for "Full Offer" groups; US$15 per person

  • 1:1 Coaching for the Team Leader

    US$275 per 60-minute session

Notes: The options provided are for an external TypeCoach facilitator. Contact to receive a list of Amazon facilitators. If you would like to consider an in-person (versus webinar) delivery, please contact to learn more. To become qualified to deliver the TypeCoach programs yourself, please contact


How does the TypeCoach Team Program work?
  • Before the workshop, participants discover their 4-letter personality type using the interactive, online TypeCoach Verifier.
  • A TypeCoach Master Coach facilitates a customized team training program, which can be live, virtual, or hybrid.
  • After the workshop, participants continue the learning with practical online tools: the Type-to-Type tool and coaching videos.
Is the TypeCoach Team Program right for my team?

The TypeCoach Team Program is designed for teams who want to apply the framework of personality type to grow their understanding of one another’s work styles, learn how to leverage one another’s strengths, build trust and improve collaboration. The team program is an in-depth, facilitated session that is designed for teams of 5 to 50. 

If you want a fun, fast-paced, highly interactive 2-4 hour session with your team, this is a great next step.

What are the next steps?

First, you’ll schedule a exploratory call with us so that we can demo a bit of what the team will experience and learn about your goals to determine if it is an excellent fit for what we will deliver. Sessions are 2-4 hours long and can be in-person or virtual.  We will provide an email with instructions to share with the team members so that they may complete their pre-work of discovering their personality type and downloading their report.

Are workshops virtual or in-person?

This is up to you.

All of the TypeCoach programs include a focus on different personality types. Please select all that you are interested in:

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