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Tools and training to take the guesswork out of how to lead, influence, or collaborate with any personality type.
"The TypeCoach team delivered multiple incredible workshop sessions to help our Canada Ad Sales team foster increased self-awareness as well as furthering our Diversity, Equity and Inclusion efforts... The team was able to understand their own type; appreciate the benefits of working in a team of diverse types; and read personality cues to identify and work most effectively based on recognizing the types of their teammates, cross-functional partners and customers. TypeCoach proved to be an incredible program for our team to foster Amazon LPs: Earns Trust, Customer Obsession, and Strive to be Earth’s Best Employer."
Chantal Rossi Badia
Head of CPG, Hospitality & Entertainment Ad Sales
TypeCoach uses the most widely used framework for understanding differences in personality types. It was developed by Jung, Myers and Briggs, and adapted by TypeCoach – learn more here.
TypeCoach has conducted live training programs (both virtual and in-person) for many teams at Amazon (typically 2-4 hours). Prior to the training session, each of the members of the team completed the online Verifier tool to discover their personality type. The training programs focused on how to improve your interactions with those of different personality types. Additional tools to help implement this approach are provided including the Type-to-Type tool (see below).
This interactive chart with all of the personality types can be set to auto populate with the names of team members who have completed the Verifier to discover their type. Teammates can click on a colleague’s name to access top tips for working with them based on the unique combo of their types. Click here to watch a demo video.