Adaptive Sales Program

TypeCoach Resources for Amazon Sales Teams

The world’s leading organizations use TypeCoach to super-charge their sales performance

TypeCoach is an adaptive communication system used by sales teams and organizations around the globe who gain:

What sales resources does TypeCoach offer?

Our 25-minute Verifier is just the tip of the iceberg.

An additional two pages added to our standard Verifier reports.

A treasure trove of type-based advice for sales professionals.

Gain the full attention and focus of others and increase your influence by speaking their language.

The TypeCoach Influence Program

Step One: TypeCoach Verifier Experience

Watch a Video

Watch a video about Extraverts and Introverts, which includes animations and a detailed explanation about each preference.

Adjust Sliding Scales

Move the sliders to show where you are leaning on Extraversion/Introversion. Repeat for the remaining three preferences (Sensor/iNtuitive, Thinker/Feeler, Judger/Perceiver).

Review Type Description

Read your most likely type description, based on how you moved the sliders. Decide if this is a “good” fit or not.


Decide Your "Best Fit" Type

Read your two most likely Type descriptions (based on how you moved the sliders). Choose the one that resonates most with you. Immediately download your personalized Type report.

Download Your Report

Immediately download your customized 8-page personality type report.

TypeCoach Verifier Tool

Step Two: Facilitated Influence Program

Overview of the Training

TypeCoach has delivered influence skills training for tens of thousands of salespeople all over the world. The training teaches participants how to identify the personality type, communication style, and buying priorities of OTHERS based on behavioral clues. Graduates expand their “scope of influence” so that they are able to effectively influence and sell to an additional 15 – 20% of their prospects. The benefits also extend to internal interactions – within a team, in their interactions with others elsewhere in the organization and beyond.

It’s emotional intelligence at your fingertips.

Participants will receive the TypeCoach Sales Manager Guide booklet and a two-page reference document to support their learning.

Key Outcomes

Participants leave with three new skills that can be used to improve virtually all of their interactions:

Sales Manager Guide Image
Sales Tool Image
Icon - Identify


Learn how to quickly identify key personality type preferences based on speech and behavior clues.

Icon - Adapt


Learn how to adapt your approach in conversations with key stakeholders, given their personality type.

Icon - Connect


Gain the full attention and focus of others and increase your influence by speaking their language.

Examples of Dynamics Addressed in the Training Program:

Influencing Introverts
  • Roughly half the population are Introverts which can present a number of challenges, particularly for Extraverted salespeople.
  • Introverts usually do their best thinking when they have time to reflect – how can salespeople work this fact into their process?
  • Introverts can be harder to read and use silence as a negotiation tactic. Learning how to sit with the quiet can take years to learn.
  • The course covers strategies for influencing Introverts (and Extraverts too).
Here-and-Now versus Future-Focused Buyers
  • About two thirds of the population are primarily influenced by focusing on short-term priorities and outcomes. Too much time spent on benefits that will not emerge in the next 2-3 months will dis-engage the potential customer.
  • The other third of the population buys primarily for the long-term benefits they will see. If they are not convinced of the future impact, they will not engage – and time spent on short-term solutions will be generally insufficient.
  • Graduates of this program are able to make this distinction in their prospects and adjust accordingly.

Relationship versus Pros/Cons Selling
  • For many prospective customers, the personal connection they have with their salesperson is more important than what is being sold – the “messenger is the message” for these customers and the salesperson can’t spend too much time on relationship building.
  • The other half of the population is influenced primarily through a review of the pros and cons of what is being offered. In fact, if they are not told of the “cons” in an offering, they are likely to be skeptical and slow to engage.
Closers versus Openers
  • About 60% of the population are interested in reaching closure early in the sales process. For salespeople who are wired the same way, introducing closing questions (timelines, budget, etc.) is fair game early in the process.
  • The other 40% of the population will take longer to warm up and approaches that are too closure-focused early on will dis-engage the buyer.
  • The course allows natural closers and natural openers to adapt their style to the needs of their prospect and bring closure into the conversation at the right time.


Aligning with the Buyer's Core Values
  • People generally want to make decisions that are consistent with their core values.
  • Some people are all about being reliable and responsible and so the salesperson who is most effective with them will emphasize the things that make the offering a safe choice – how long it has been used, by how many people, and so on.
  • Others are interested in challenging the status quo and looking for new innovations – the emphasis is less on safety and more around pushing limits and advancing forward. Aligning your offering with these core values for these buyers produces the best results.
  • The course uses video interviews to bring these elements to life

Step Three: Ongoing Resources

Type-to-Type Tool for personality type training

The Type-to-Type Tool

Type-to-Type allows sales teams to access communication advice based on the personality combination of any two people on the team. Add your hypothesis of your clients’ personality types, then click on any client and the system takes the guesswork out of the best way to approach your sales conversation with top ten tips for YOUR type working with THEIR type. This resource is provided on an ongoing basis and new team members can be added as they join.

Coaching Videos Image

The Coaching Videos

This set 5 coaching videos are customized to YOUR personality type and deliver powerful “best practices” for maximizing your strengths and becoming more balanced in your type. They are based on our work with thousands of leaders who share YOUR type and they are a game changer for those looking to accelerate their growth as a leader.

Step Four: (Optional) Master Classes

Live Adaptive Sales Training Program

TypeCoach has partnered with Amazon to offer a variety of additional programs that can be implemented as ongoing learning and team-building opportunities. These programs are designed to dive deeply into the way personality type impacts each of these categories. Participants leave with powerful and specific tips and strategies that will benefit their own development and apply directly to their interactions with colleagues, clients and even people in their personal lives.

Full Offer

  • Ongoing access to the full suite of TypeCoach Tools

  • Downloadable Desk Reference Materials

  • TWO 2-hour private, live facilitated webinars on your date of choice

    The second webinar covers the best content in the TypeCoach portfolio where video interviews of real people are used to bring the aspects of personality type to life. This session is focused on the core drivers at the heart of each personality type and explains most of the frustrations (and opportunities) within a team.

Standard Rate: US$9,000 for up to 40 people
Discounted Amazon Rate: US$7,000 for up to 40 people
$70 per additional person over 40.

Optional Add-Ons:

  • 20-Day Text Message Challenge

    Only for "Full Offer" groups; US$15 per person

  • 1:1 Coaching for the Team Leader

    US$275 per 60-minute session

Notes: The options provided are for an external TypeCoach facilitator. Contact to receive a list of Amazon facilitators. If you would like to consider an in-person (versus webinar) delivery, please contact to learn more. To become qualified to deliver the TypeCoach programs yourself, please contact

Learn more about this training!

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