Our job is to transform all of the most important relationships in your life. Colleagues, clients, family members – you will never look at people the same way again.
TypeCoach is the first company to combine an online platform with training designed to improve interpersonal communication. Graduates of our programs become adaptive communicators, and know how to recognize the different personality types in others and adjusting their approach accordingly.
We use two models of personality type in our work. The first is the 4 Temperaments framework popularized by David Keirsey, a California psychologist who, in the 1970s, helped shed light on this powerful model which has been seen throughout human history and across cultures. We use the Temperament framework because it explains so much of the WHY behind behaviors. Understanding the core drivers at the heart of someone else’s personality is powerful in the context of working together on a team, managing others, influencing or selling – and just living with family and friends whose actions stem from very different motivational sources.
We also use the Jung/Myers model. This model was originally developed by Dr. Carl Jung, a Swiss psychologist whose influence extends from the 1920s through today, and then further adapted and popularized by the designers of the Myers Briggs Type Indicator(r) (MBT(r)). We do not use the MBTI for a number of reasons, but we are staunch supporters of the underlying model of personality as it is both consistent with our own observations and work over the last 20 years and because it is central to how communication works (or doesn’t).
We use these two frameworks to help teams build trust, communicate, and outperform… to help leaders understand the different approaches they can take to bring out greatness in the people they are leading… and to help salespeople and those in key influencing roles to adjust their approach to convince people of very different perspectives to get on board with new products, services, ideas, etc.
With our tools being available for anyone involved in making a decision to use us, please reach out to try them for yourself. This two-minute demo will get you started.
The Jung/Myers model articulates 4 preference categories, and the idea that each person “prefers” one element more than the other. When we say “prefer” what we mean is that they find activities related to that preference to be more natural and energizing. We all spend parts of our day out of our preference and most people are adept at using both elements. Understanding the preferences in others is a powerful tool in adjusting one’s communication accordingly, because the most effective communicators don’t take the same approach with each person they meet. We’ve found that the Jung/Myers preferences are powerful to understand when it comes to how people take in and process information.
Antes de entrar en materia, vale la pena señalar que todos los programas de formación de TypeCoach comienzan con estos puntos clave:
La primera preferencia tiene que ver con cómo dirigir y recibir nuestra energía. Los extravertidos tienden a obtener energía del mundo exterior, y los introvertidos tienden a obtenerla del tiempo que pasan en su mundo interior. En el lugar de trabajo y en los equipos, esto se manifiesta en cómo se comparten las ideas y cómo se piensa mejor.
Innovadores en bombillas (intuitivos) prefieren centrarse en la estrategia a gran escala y en la visión de futuro, por lo que innovar significa idear formas totalmente nuevas de hacer las cosas. Innovadores de procesos (sensores) En cuanto oyen hablar de una nueva idea, se centran de forma natural en los aspectos concretos y prácticos, por lo que innovar significa mejorar algo que ya existe.
Algunos colegas (pensadores) responden mejor cuando los demás son directos y van al grano, centrándose en el análisis lógico de un tema o decisión. Otros (antenas) se centran en crear y mantener una conexión personal con los compañeros, y pierden la motivación sin una retroalimentación positiva periódica.
Algunos colegas (jueces) les gusta planificar, preparar, decidir y trabajar con la mayor antelación posible, y pueden tener problemas con los cambios de planes o las complicaciones inesperadas. A otros (Perceptores) les gusta dejar abiertas sus opciones el mayor tiempo posible, y les llenan de energía los cambios que se producen por el camino.
David Keirsey’s work to illuminate the 4 Temperament model also included integrating that framework with the Jung/Myers model. As you can see below, those with a Sensing preference and a Judging preference match up with the group we call Traditionalists. This group has been called many things over the years – everything from Guardians to Stabilizers. But the consistent element with this group is their desire to be reliable and responsible. Like all of the Temperaments, much of our actions (and those of others) can be traced back to their core values. This is our most fundamental “WHY” operating as a hidden source of motivation and energy.
Understanding the temperament of others is powerful as it first allows us to understand that just because someone is doing something we may not like or appreciate, it is often not their intent to frustrate or annoys us. Secondly, most of the major conflicts we experience in our lives occur when someone’s core values are being attacked (intentionally or otherwise) or when people approach a situation with opposing core values (a desire to innovate and advance vs. a desire to stick with the safe and known).
You can see more information about the temperamentos below, and find descriptions for each of the 16 different types further down.
Conductor principal: Ser fiable y responsable
Al gestionar los detalles y hacer malabarismos con un número increíble de bolas, los SJ (sensor judgers) tienden a seguir las normas y los sistemas y son cautos a la hora de asumir riesgos o adoptar nuevos cambios.
Controlador principal: Para obtener resultados impresionantes y rápidos
Las SP (perceptoras de sensores) típicas destacan por encontrar soluciones elegantes y sencillas para maximizar la eficacia. Prácticos, divertidos y excelentes bajo presión, los SP se centran en el aquí y ahora y en el corto plazo.
Conductor principal: Subir el listón, dejar un legado
La innovación a gran escala y la estrategia a largo plazo son las señas de identidad de los NT (pensadores intuitivos). Independientes y curiosos, a los NT les gusta explorar la lógica de todos los lados de una cuestión, a menudo a través del debate.
Impulsor principal: Ayudar a los demás a alcanzar su potencial
Amigables y motivados por las relaciones, los NF (intuitive feelers) están dotados para la diplomacia y la colaboración. Su visión centrada en las personas les ayuda a encontrar soluciones a largo plazo beneficiosas para todos que dejan a las organizaciones o al mundo mejor de lo que lo encontraron.