About Personality Type

Introduction to TypeCoach's Framework

TypeCoach tools and training are based on the personality type model developed by Carl Jung and enhanced by Myers and Briggs. This model is commonly known as the “MBTI” or “Myers-Briggs Personality Test.” It is important to note that while TypeCoach utilizes the same framework as the Myers-Briggs company, there is no affiliation between our organizations. 

Our aim is to provide thorough and accurate insights to help individuals understand their personality types and apply that understanding to their personal and professional lives. We understand the value of the Myers-Briggs model and strive to provide a unique approach to utilizing it for personal growth and development. Let us help you discover and utilize your strengths with our comprehensive TypeCoach tools and training programs!

Personality Type Preferences

There are four preference pairs of our personality type that TypeCoach dives into. Each pair is a spectrum, so we often represent them as double-sided arrows. Before diving in, it’s worth noting that all of the TypeCoach training programs start with these key points:

  • These are NOT labels (tendencies only)
  • ALL types are good (no better or worse)
  • YOU decide your best-fit type!
  • Promotes awareness (emotional intelligence)
Energy Spectrum

The first preference has to do with how we direct and receive our energy. Extraverts tend to gain energy from the outside world, and introverts tend to gain energy from time in their inner world. In the workplace and on teams, this shows up in how ideas are shared and how best thinking happens.

Extravert Image
Introvert Image
Information Spectrum

Light bulb Innovators (intuitives) prefer to stay focused on the big-picture strategy and future vision, so innovation means coming up with brand new ways of doing things. Process Innovators (sensors) naturally zoom into the specifics and practical concerns as soon as they hear about a new idea, so innovation means improving something that currently exists.

Sensor Image
Intuitive Image
Decision Spectrum

Some colleagues (thinkers) respond best when others are direct and to-the-point, staying focused on the logical analysis of a topic or decision. Others (feelers) are focused on building and maintaining a personal connection with colleagues, and lose motivation without regular positive feedback.

Thinker Image
Feeler Image
Structure Spectrum

Some colleagues (judgers) like to plan, prepare, decide and work as far in advance as possible, and can struggle with plans changing or unexpected complications. Others (perceivers) like to leave their options open as long as possible, and are energized by changes that occur along the way.

Judger Image
Perceiver Image

The Temperaments

Each of the 16 Types fits under one of the Four Temperaments that have been seen all throughout history. These four temperaments and their core drivers explain the WHY behind most behaviors and decisions we make on a daily basis. Understanding the temperament of your boss, direct report, colleague, client, friends, or family members will allow you to adapt your approach to inspire and engage them at the deepest level.

The Four Temperaments



Core Driver: To be reliable and responsible

Managing details and juggling an incredible number of balls, SJs (sensor judgers) tend to follow the rules and systems and are cautious about taking risks or adopting new changes.



Core Driver: To get impressive, quick results

Typical SPs (sensor perceivers) excel at finding elegant and simple solutions to maximize efficiency. Practical, fun-loving, and great under pressure, SPs focus on the here and now and the short-term.



Core Driver: To raise the bar, leave a legacy

Big-picture innovation and long-term strategy are the hallmarks of NTs (intuitive thinkers). Independent and curious, NTs like to explore the logic on all sides of an issue, often through debate.



Core Driver: To help others reach their potential

Friendly and relationship-motivated, NFs (intuitive feelers) are gifted in diplomacy and collaboration. Their people-focused vision helps them to find win-win long-term solutions that leave organizations or the world better than they found it.

The 16 Personality Types

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