Histórias de sucesso

História de sucesso #2

Improve Collaboration

Strategic Priority: Improve Collaboration

“Breaking Silos and Shifting to an Enterprise Mindset”


A number of our clients have faced this specific challenge, where their sales, marketing, finance, and other functions effectively operate as separate organisms within the broader company structure. The leadership team runs an analysis that determines the hidden costs of this competition and decides to push for a cultural shift that would lead to a better integration and improve collaboration among these different functions, with the final goal of reaching a point where each function operates seamlessly with one another.

O caso da TypeCoach

In order to build bridges between different functions that have historically been competitive and/or adversarial, it is important to introduce a common, neutral language. By decoding certain behaviors and approaches, participants see the value in diverse thinking and, more importantly, are provided with techniques that will make their interactions across functions succeed and effectively improve collaboration.


One pharma client (1,600 staff) buys an annual site license to The TypeCoach platforms for the whole company and runs regular open registration training programs for all function areas. Other clients have done a broad-scale deployment involving mixed group sessions where people from sales, marketing, finance, etc. attend together and have healthy discussion about improving their interactions.

Reflection: Improved Collaboration

Shifting organizational cultures in this way is especially challenging because the behaviors tend to be deeply engrained and reinforced over a period of time. In many cases, much of the client’s historical success stems from the slightly competitive dynamic that exists between these function areas. However, at scale, it is not sustainable.

Success Story 2 - Improve Collaboration

A linguagem comum e neutra do tipo personalidade permite a identificação de padrões, e técnicas simples de comunicação permitem que diferentes perspectivas sejam encorajadas e ouvidas mais facilmente.

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